After watching this video — Michael Jordan’s direct response to Lebron James’ “What Should I do?” ad campaign for Nike following his signing with Miami — my initial thought was that Nike CEO Phil Knight must have had something to do with this. Only Nike could pit arguably its two biggest superstar athletes against one another successfully. Jordan must have called Lebron, explained that this was a good move from a business perspective, and the two agreed to the commercial. But the more I watch this video, the more I think Jordan simply chose to call Lebron out — both because he wanted to, and because it only makes his legend and his brand name that much stronger.
I think this commercial was done perfectly. The message that Jordan worked hard everyday, rather than simply taking his basketball skill as a God-given talent (as he implies Lebron has), couldn’t possibly cut deeper into Lebron’s competitive nature. I guess we can say so long to any sort of mentor/protege relationship between these two. The “Become Legendary” Jordan slogan at the end of video could not work more perfectly. Check it out.
********Apparently this is not going to run as a real commercial, and is simply a mash up of commercials created to make Lebron look bad……that said, my bad — and thank you to Kevin Youkilis for clearing this up…..it’s still awesome regardless*********