Tag Archives: Lebron James What Should I Do

Michael Jordan Responds to Lebron James — What Should I Do?

After watching this video — Michael Jordan’s direct response to Lebron James’ “What Should I do?” ad campaign for Nike following his signing with Miami — my initial thought was that Nike CEO Phil Knight must have had something to do with this. Only Nike could pit arguably its two biggest superstar athletes¬† against one another successfully. Jordan must have called Lebron, explained that this was a good move from a business perspective, and the two agreed to the commercial. But the more I watch this video, the more I think Jordan simply chose to call Lebron out — both because he wanted to, and because it only makes his legend and his brand name that much stronger.

I think this commercial was done perfectly. The message that Jordan worked hard everyday, rather than simply taking his basketball skill as a God-given talent (as he implies Lebron has), couldn’t possibly cut deeper into Lebron’s competitive nature. I guess we can say so long to any sort of mentor/protege relationship between these two. The “Become Legendary” Jordan slogan at the end of video could not work more perfectly. Check it out.

********Apparently this is not going to run as a real commercial, and is simply a mash up of commercials created to make Lebron look bad……that said, my bad — and thank you to Kevin Youkilis for clearing this up…..it’s still awesome regardless*********

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